Dead Sea Naturals
Skincare
Tone of voice and website content
Project Scope
Developing brand tone of voice and creating textual content for the global website from fixed pages telling the brand’s story to detailed product descriptions.
Project Goals
Dead Sea Naturals’s tone marries scientific expertise with an organic flair that helps connect the consumer to nature, the way the brand deeply revolves around natural elements.
Skincare made by nature,
perfected by Science
Sample Content
Our formulas are based on three decades of scientific research into the wonders of the Dead Sea – Earth’s most powerful natural spa.
“From the Dead Sea to your bathroom shelf.”
— DSN Home page
“Enjoy products infused with the world's most powerful minerals for smooth, healthy-looking skin.”
— DSN “Body care”
“We believe true beauty is always respectful of nature. That’s why we are committed to protecting the delicate ecological balance of the Dead Sea, not just for us, but for generations to come. ”
— DSN Home page
“Discover the world’s most powerful minerals, clinically proven to make your skin glow.”
— DSN “Face Care”