Almarie
Swimwear
Tone of voice and fixed website content
Project Scope
Developing the swimwear brand’s tone of voice and creating english fixed content for its website including home page phrases and “our story” text.
Project Goals
The brand’s tone of voice had to reflect its vision: making women of all ages feel confident in sexy swimwear they never thought they could wear. This mother-daughter swimwear company has a personal and feminine yet strong and playful feel.
Sample Content
Beautiful, confident
and comfortable
We’re a boutique swimwear label made for women by women. Each of our pieces is a true celebration of the female body, designed to make you feel not just beautiful, but confident and comfortable.
“There is nothing we love more than seeing our designs on the beach, dressed in your shining confidence.”
— Almarie “About Us”
“Our swimsuits complement your figure with feminine sophistication, modular shapes and quality durable fabrics so you can lounge, party, swim and just live in them all summer long, and beyond.”
— Almarie “About us”
“Each piece is designed to make you feel beautiful, confident and comfortable. ”
— Almarie “FAQ”
“Summer vibes, always.”
— Almarie Home page