NEWA

Cosmetic technology

Tone of voice, website and blog content.

Project Scope
Developing brand tone of voice, creating textual content for the website and writing blog posts on a regular schedule for this innovative skin technology company producing a skin radio frequency device for at-home use.

Project Goals
NEWA’s tone is a balance between the intimate world of beauty and results-driven science. Texts for the brand had to convey the company’s extensive expertise in radio frequency for the skin while remaining personal, engaging and accessible.

Wrinkle treatment in the palm of your hand.

Sample Content

The NEWA RF wrinkle reduction device uses radio frequency therapy, praised by skin professionals for decades, to help you combat wrinkles and restore firmness to your skin, from the comfort of your own home.

“Skin-tightening technology from the clinics to your home”

— NEWA “About Us”

“Skin innovation based on trusted technology”

— NEWA “Our technology”

“NEWA is clinically proven to improve the appearance of wrinkles, boost the skin’s collagen content and restore firmness, all while enjoying a relaxing facial massage.”

— NEWA “About Us”

“Do we have to turn to needles and expensive procedures to get real and visible results? The answer is no.”

— NEWA Blog

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