Worthy
Diamonds
Tone of voice and website Content
Project Goals
Buying an engagement ring is a highly emotional purchase and the world of diamonds can be overwhelming to learn. Worthy’s tone of voice had to reflect the company’s expertise in the field while remaining personal and intimate for the consumer to connect with. The brand’s expressions are crafted to convey a feeling of partnership with the client and provide the personal feel of shopping in a jewelry boutique.
Project Scope
Developing brand tone of voice and creating textual content for Worthy’s B2C website, which allows consumers to purchase diamonds and design there engagement rings using recycled and sustainable diamonds.
The most sustainable way to promise forever
Sample Content
Your journey to forever starts with a diamond ring – the universal symbol of eternal love. At Worthy we know you aren’t just looking for a stunning piece, you want it to reflect your values.
“You know your person, we know our diamonds.”
— Worthy Home page
“You’re embarking on a special journey, and we want to help give you the perfect start. Book an online appointment with one of our diamond experts to design the perfect ring from size to clarity.”
— Worthy Home page
“We source our certified diamonds from people, not the planet.
— Worthy Home page
“Our diamonds come from sustainable sources and our rings are created with you, our planet, and our future in mind.”
— Worthy “Why Worthy?