Ahava
Skincare
Tone of voice, website content and product labels.
Project Scope
Developing brand tone of voice and creating textual content for the global website from fixed pages such as “Our Story”, ”Our approach” and ”Our impact” to product description pages for over 180 items as well as label text for the Dermud product line.
Project Goals
Putting an emphasis on sustainability and environmental consciousness, AHAVA’s tone reflects the brand’s scientific expertise and confidence while maintaining an intimate and nature-oriented feel. AHAVA products are backed by extensive scientific processes, which we made sure to convey in product and ingredient descriptions.
Sample Content
“Over three decades of scientific research transforming Dead Sea wonders into skincare.”
For generations, people from all over the world have sought the benefits of the Dead Sea for skin vitality and youthfulness: its water is made of 34 percent solid minerals – ten times more than any other body of water on the planet. AHAVA brings the ancient natural beauty secrets of the Dead Sea into your bathroom with modern result-driven skincare.
“Treating our environment with respect and safeguarding nature’s offerings are among our top priorities. They determine every decision we make at AHAVA.”
— AHAVA “Our story”
“Preserving our environment not just for us, but for generations to come.”
— AHAVA “Our impact”
“No fillers, no fluff, only skin-friendly ingredients”
— AHAVA “Our story”