One Trick Ponies
Skincare
Tone of voice and website content
Project Scope
Developing brand tone of voice and creating textual content for this skincare company targeting Gen-Z consumers. Including fixed content and 6 product pages, ingredient description and promotional video script.
Project Goals
The company’s vision is to take the fuss out of people’s daily skincare routines. The brand’s tone had to reflect simplicity and playfulness as well as take into consideration the target audience’s social media saviness and slang. With this in mind, we made sure the brand speaks its consumers’ language and blends seamlessly into their lifestyle.
No-fuss skincare
Sample Content
Skincare is self-care: none of it should be a hassle. That's why we created six Holy Grail products featuring six superhero ingredients that give your skin exactly what it needs, every single day.
“OTP is not just about putting things on your face, it’s about unplugging and taking the time to pamper yourself daily.”
— OTP “About Us”
“These six ingredients, praised by scientists, are all you need to give your skin some love. Combined, they make the ultimate daily skincare routine – and a pretty great shelfie if we may say so ourselves.”
— OTP “About Us”
“An overnight glow-up in a jar? Yes please! This retinol mask is your night-time treat. It works while you sleep so you can wake up to smooth, radiant and more even skin.”
— OTP “Sleeping Mask” product description